You Already Know How To Lose Weight

Do you struggle with your weight? Is keeping the pounds off a constant fight? Have you tried everything but can’t find anything that works?

If you answered yes to any of the above, you have been affected by the marketing hype from one of the biggest industries in the country (rapidly becoming the world): the business of weight-loss.

Convincing you that any of the above messages could actually be true produces billions of our dollars for these companies each and every year. The fact is that none of the above are true; for you or anyone. Here’s the truth about your excess body fat that provides the only answer you need: you already know how to lose weight, you’re just not sure you want to do it.


The bad news for you is that some of those weight-loss providers can actually do what they promise.

Still think you don’t know? Most of us are aware that it is always lifestyle behaviors that are at the root of weight gain. And, if I offered you 10 million dollars to bring your body fat down to 12% (lean by any standard) within 6 months without consulting anyone, I know you’d figure out quickly enough which of those behaviors needed to change… no question. And you know it too. So, a failure to accomplish the same goal without the 10 million dollar carrot is simply of matter of not caring enough. In the same way, we all know people who are chronically late for meetings and appointments but would never be late for their vacation flight to Hawaii. It’s just a matter of what you care about. This is also evidenced in the countless stories of weight-loss successes that end with the person gaining all the weight back (and often more); they’re all a direct result of someone losing weight that didn’t really want to lose the weight in the first place. Sure, losing weight was nice for a while, but when we believe that some magic plan or pill was the reason, the weight-loss disappears as soon as the plan does.

If you’re tempted to pay for a product or service to help you fix your excess body-weight, you are simply demonstrating your hope that someone will show you a way to be thin while changing as little about your lifestyle as possible. There is no particular crime in that; the only folly is in your failure to recognize that this is what’s going on. That recognition is the only way to permanently fix it, if you ever choose to.

The bad news for you is that some of those weight-loss providers can actually do what they promise. The reason that’s bad news is that excess body fat is not the worst consequence of your current lifestyle; merely the most visible. Solving just the most visible symptom of your ill-health—and calling it a success—still leaves you with the health impacts that are not so visible. And those will do far more damage than simple excess body weight (see “Overweight People Are Lucky“). Yet that is what is being sold to you when you are told that weight-loss is a struggle.


It is extra sad that the majority of those weight-loss providers will present their programs under the banner of ‘health’, when they are actually enabling your addiction by convincing you that you are a victim of phantom weight gain that only they can cure.

So when you hear the marketers of weight-loss tell you that losing weight is a “struggle”, and a “fight”, and that only their plan “works”, please consider that excess body fat is always just the opposite: absolute evidence of someone who hasn’t struggled enough; who has taken all of the easy choices that modern life provides at every turn, and hasn’t even done what they already know works.

It is extra sad that the majority of those weight-loss providers will present their programs under the banner of ‘health’, when they are actually enabling your addiction by convincing you that you are a victim of phantom weight gain that only they can cure.

So what about those universal lifestyle changes that will return you to a lean body composition and keep you healthy without fail, but that you don’t want to make? They are tougher than what you’re used to, or that you wish was true… no question. But it’s never a matter of not knowing what to do. And “tough” is only relative to the extremely cushy lives that modern life makes possible.

Claiming that you don’t know what to do is always evidence of an addiction; addiction to the life you’re already living. They are the exact words that heroin addicts and cigarette smokers use to avoid quitting. Rather than just surrender the tasty edibles and comfy couch time that you already know are doing this to you, you get to keep your addiction by simply claiming that you don’t know what to do. But even meth addicts and anorexics know how to lose weight. I don’t believe they are smarter than you. Do you?

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