The Death Of Fitness

Can you easily and accurately define the word “fitness”. If you are currently paying for fitness products or services—as in, a member of a health club or gym, getting coaching in groups or privately, fitness video programs, etc.—please realize exactly what you’re buying.

Fitness providers will happily claim to offer whatever you think fitness is (sadly, there are almost as many different versions of it as there are people). In other words, fitness has become a catch-all word for anything that ...

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