Why Is There More Than One Kind Of Fitness?

I happened to be talking to a natural food company recently about a partnership in a program that I was running that was mutually beneficial to our two businesses ( I had already sent a tremendous amount of business to them prior to this contact ). Even though I generally avoid the word, I had identified myself as a “fitness” business because I thought that would establish a bond between us as two businesses who generally had the same goal. ...

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The Why Affects The What

By now you’ve probably seen the news story about the 35-year-old California woman who continues to attend CrossFit classes in spite of being 8 months pregnant. The pictures that were posted on the internet and seen by millions were obviously staged for maximum effect—a minimum of clothing and extreme positions—in an effort to elicit a reaction from those who would see it. And indeed those photos ignited a maelstrom of controversy over the wisdom of engaging in strenuous ...

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